[ LIVE ]
// Customer Acquisition
Browse-Abandonment Email
First-party visitor tracking + 5-minute win-back emails. Sovereign retargeting, no Customers.ai.
[ WHY_IT_MATTERS ]
Eliminates Google Ads pixel dependency for retargeting; first-party tracking respects modern privacy and survives third-party cookie deprecation.
[ OVERVIEW ]
A custom pixel fires on macseptic.com → POSTs to /api/public/v1/track → a 5-minute APScheduler cron identifies abandoned sessions for known returning permit owners → Brevo dispatches one of three templates (pumping_by_city, emergency, default) → an HMAC-signed vid token + 7-day suppression cap prevents over-mailing.
Alembic 126 added the schema. Sender is dannia@macseptic.com. The same first-party pipeline can be extended to permits.ecbtx.com visitors and to SMS as a second channel.
[ BY_THE_NUMBERS ]
- > Pixel + 5-min cron live since 2026-05-08
- > HMAC-signed visitor IDs
- > 7-day suppression cap
[ NEXT_90_DAYS ]
- → A/B test win-back copy
- → Extend to permits.ecbtx.com visitors
- → SMS abandonment channel