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Hail Leads Product

NOAA hail × roof permits = pre-qualified storm-damage leads for roofers.


[ WHY_IT_MATTERS ]

Roofers pay $50–100/lead for pre-qualified hail-strike addresses with recent roof permits; the data layer is already built and validated.

[ OVERVIEW ]

A 17.3M-row materialized view joins NOAA NCEI storm reports against permit data across TX. Validation cases: Tarrant Co May 27 2024 hail (3.25") drove 1,006 roof permits in the following 120 days; Bexar Co Mar 31 2025 hail (2") drove 3,406 permits. The product surfaces address-level lists pre-filtered by storm severity and roof age.

The data layers (austin_311, storm_events, spc_storm_reports, hail_leads MV) are live; the remaining work is a paid `/api/v1/hail_leads/search` endpoint with Stripe gating and a refresh cron. Real-world launch is imminent — the lead surface is live in the permitlookup-web Next.js app at hail.ecbtx.com, gated and ready for first pilot traffic.

[ BY_THE_NUMBERS ]
  • > 15,085 TX hail events since 2014
  • > 862K unique hail-qualified addresses
  • > 17.3M storm × permit rows
  • > Demo export: 79K Fort Worth address-storm rows
[ NEXT_90_DAYS ]
  • Build /api/v1/hail_leads/search endpoint
  • Stripe gating
  • Sign 1–2 TX roofing partners
[ TALK_TO_PHIL ]

QUESTIONS ABOUT HAIL LEADS PRODUCT? ASK PHIL DIRECTLY.

// Phil is Will's voice agent. Architecture, pricing, roadmap, licensing — for any product.