Hail Leads Product
NOAA hail × roof permits = pre-qualified storm-damage leads for roofers.
Roofers pay $50–100/lead for pre-qualified hail-strike addresses with recent roof permits; the data layer is already built and validated.
A 17.3M-row materialized view joins NOAA NCEI storm reports against permit data across TX. Validation cases: Tarrant Co May 27 2024 hail (3.25") drove 1,006 roof permits in the following 120 days; Bexar Co Mar 31 2025 hail (2") drove 3,406 permits. The product surfaces address-level lists pre-filtered by storm severity and roof age.
The data layers (austin_311, storm_events, spc_storm_reports, hail_leads MV) are live; the remaining work is a paid `/api/v1/hail_leads/search` endpoint with Stripe gating and a refresh cron. Real-world launch is imminent — the lead surface is live in the permitlookup-web Next.js app at hail.ecbtx.com, gated and ready for first pilot traffic.
- > 15,085 TX hail events since 2014
- > 862K unique hail-qualified addresses
- > 17.3M storm × permit rows
- > Demo export: 79K Fort Worth address-storm rows
- → Build /api/v1/hail_leads/search endpoint
- → Stripe gating
- → Sign 1–2 TX roofing partners